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It all started in 1985 with Michael Jordan and his unmatched talent on the court. He collaborated with Nike to give start to the most revered sneakers in history: The Air Jordan 1's. Years later, we'll see variations of this hot shoe with the designs of the AJ 1 Mid, AJ 1 Mid SE, and AJ 1 Low for adults and kids. And with each shoe that was released decades ago, we'll see newer editions released online and via digital raffles. In his first season, MJ averaged 28.2 points per game while wearing the Air Jordan I’s, earning him the Rookie of the Year award. Jordan fever was starting. But after a dip in sales, the Jordan Brand needed something to take Air Jordan to next level. That’s when legendary Nike designer Tinker Hatfield entered the picture. His designs for the iconic Jordan Retro 3 began with ditching the swoosh and creating Jordan’s own logo: the Jumpman. Combine that with a visible Nike Air bubble in the heel and elephant print, and the Air Jordan III was an instant classic.

Before his six Championships, six finals MVPs, five regular-season MVPs, and two gold medals, Michael Jordan started off like everyone else: a kid with a dream. As a sophomore in high school, Michael even struggled to make varsity. But what happened next would define the rest of Michael’s career, as well as the Jordan Brand.

Throughout the rest of his career, Michael Jordan continued to inspire the world. Moments like “The Flu Game,” where he carried his team through the championship despite having the flu, or “The Shot,” his buzzer-beater jumper to clinch the title, launched Jordan into the future as a basketball hero for generations to come.

The Jordan Brand mirrored Michael’s habit of greatness. The Air Jordan XI, with its patent leather sheen, became on of the most coveted sneakers of all time; inspired by MJ’s cat-like dexterity, the Air Jordan XIII is used on courts everywhere; the Air Jordan V is still a staple of streetwear.

After MJ’s retirement, the Jordan Brand was just getting started. With their sights set on the next sports legend, they signed All-Stars from a variety of disciplines, including Derek Jeter, Ray Allen, Randy Moss, Drake, Russell Westbrook, and Kawhi Leonard. But no matter who carries the torch, the Jordan Brand is determined to push the limits, redefine what’s possible, and achieve greatness.

Throughout the rest of his career, Michael Jordan continued to inspire the world. Moments like “The Flu Game,” where he carried his team through the championship despite having the flu, or “The Shot,” his buzzer-beater jumper to clinch the title, launched Jordan into the future as a basketball hero for generations to come.